SEO vs Content Marketing: Which One Should Bloggers Opt For?

Now moving to the post and hoping that I will do justice to the worth of your blog. Why this rivalry? Do you have any idea why the SEO and Content Marketing is the most overrated word? Why your blog post is considered supercharged and super visible in Google SERPwhen words like SEO and Content Marketing is used?

Bloggers end up in fishy condition when these two words come altogether and daily Google updates underline the importance of any of the two.

Which of Them Bloggers Should Pick or Leave?

Such questions always etched in our head. When you see from my eyes I would recommend both SEO and Content Marketing is equally important. However, when Google penguin updates sometimes raise the importance of SEO and sometimes Content Creation. The key thing is that we are the slave of Google; we have to obey the decision of it.

When you look little time back, you were seeing everywhere only “content marketing is replacing SEO” or SEO is dead and content marketing is rising day by day. Such headlines were long wearing concept of our mindset.

Bloggers have to pave the way with Google’s Knowledge Graph willingly or unwillingly to the approaches towards SEO and Content Marketing.

Quality content always wins and easily indexed by search engine. It can never go out of fashion in terms of Google updates.

Below I want to focus on the title of the post i.e SEO versus Content Marketing.

SEO Vs Content Marketing

Literally, I do not understand how to exercise my mind for both stuff and how to differentiate it as both are the two sides of same coin. To get rid of the myth that both are the different stuff. I think I need to provide strong reason behind that. Content Marketing is getting attention even it cannot replace SEO. Knowledge of SEO is the foundation of Content Marketing.

Truly if you are a good internet marketer then this differentiation is non-existence factor for you as both content marketing and SEO is the star in their respective manner. They are the king of the brand marketing. If you have gap in any spheres then you have to fill this gap. SEO experts will always rule the market and their presence in it is important. We all know that we cannot optimize SEO without content to be optimized.

SEO is Content Marketing

SEO and Content are not two separate marketing strategies for me and they are widely dependable on each other. Let me be more clear how, you optimize your web content to be noticed by search engine. In other word, we form content to promote our marketing objectives. If our focus will be on optimization then there will be feasibility that content will be discovered by more and more people.

Suppose if any blogger think that they can create regular content sans SEO, you may catch attention but your post will not be shared and nobody will feel engaged. Deliberately, if you are playing around SEO only without content, then again your reader will not able to be touched.

It is really vital to build a relationship between the two in your post for the sake of likeable presentation for the search marketing strategy.

SEO is an often wrongly versed as if you optimize the search engine. However, in a true sense you optimize web content. Now you can see the merger of two marketing disciplines together. I truly appreciate the concept of two heads are better than one.

Conclusion

Content Marketing and SEO needs different skill but blogger should consider that the combination of two which lead you to rank better or make you earn good traffic. It will expand your reach. When you experiment with two different flavor then recipe, become bizarre and always are the matter of newsmaker. Similarly, your business should touch the flavor of SEO and Content Marketing to maximize you is your marketing potential.

As of now, the visualization is apparent for the bloggers also. What they should opt for, SEO or content, they will always alive for the bloggers or for Internet Marketing. After reading my post you will not say Which of these taglines suit you best.

Best Free Keyword Density Checker Tools Online

 

Keyword Density Checker Tools: One of the main SEO factors you should consider to rank your article on Google. This is the thing I am considering a lot when writing an article.

What is Keyword Density?

Keyword density is the percentage of times a keyword or appears on a web page compared to the total number of words on that page.

You should optimize your keywords carefully because over use of keywords in a blog post have more chance to get penalized by Google. That means, over SEO your contents that have  high keyword density will get Google Penalty.

So, You can’t use more keywords to get high rank on Google. So you should be careful when writing an article. Keyword density should be below 1%. You should make your keyword density 0.6%-1% to play safely with Google.

But, How to control Keyword Density of a Post?

Yeah! Here you should use the Keyword Density Checker. There are many keyword density checker online. Both paid and free.

I’m using SEOPressor WordPress plugin to check Keyword Density. This plugin will show the keyword density when writing a blog post.

Useful right? But, This plugin is premium one and every one can’t afford this WordPress plugin.

Don’t worry. There are plenty of Online applications to check Keyword Density, known as Keyword Density Checker.

So, Let me list out the best Keyword Density tools available online.

Top 5 Best Keyword Density Checker Tools

SEOBook Free Keyword Density Analyzer Tool

SEOBook keyword density tool is the most popular and advanced keyword density checker. It have more functions than other free tools. You want to add text or website address that you want to check keyword density.

There are options to include or exclude meta tag keywords, meta tag description, page title and you can set the minimum keyword length and occurrences. After checking a site or text they will display all the keywords with the no. of uses and keyword density.

 

Rapid Search Metrics Keyword Density Check

Rapid Search Metrics Keyword Density Check is another advanced keyword density tool. You want to give the URL, keyword (it is optional, otherwise this tool will search for all keywords) and you can limit the output keywords in it. One disadvantage of this tool is we want to enter the captcha every time. This will reduce our time badly. This tool will find most frequent keywords and calculate the percentage properly. And another disadvantage is we can only check keyword density 10 times in a day.

 

Small SEO Tools Keyword Density Checker

Small SEO Tools Keyword Density Checker is a simple and easy to use Keyword Density Checker. We can check the keyword density by providing the website URL or copying the entire article to the text box. We can include or exclude the elements like Meta tags, Titles and Alt tags. We can provide the number of  key terms to display, number of words per phrase. Ads are disturbing us in the site and we want to enter the captcha to get results.

 

IMN Keyword Density Analysis Tool

Internet Marketing Ninjas Keyword Density Analysis tool is the most simplest  and one click keyword density checker. We just want to enter the URL to check keyword density and click on the button. They will give us 1,2,3 word phrases with count and keyword density. I think this is the most easy tool, But it have no function to search for the required keyword.

 

SEOCentro Keyword Density

SEOCentro Keyword Density Tool is function rich Keyword Density checker which allow us to find keyword density of a whole website. We can include or exclude the title and description in this tool. We can also include or exclude numeric keywords in this tool.

 

Conclusion

So you got a clear idea about Keyword Density and you’re well known about the best 5Keyword density checker. But, I already said I am using SEOPressor to check keyword density and SEO score. It is the best keyword density tool. This plugin will help us to check keyword density on time and make changes to our article to correct keyword density.

5 Things You Need to Think About Before Starting A Blog

 

If you are thinking to make your first blog or you not so first blog after failing to create a successful blog. Then you need to look at these 5 thing before you start making your blog another time or for first time and it fails. This article will showcase you the basic you need before creating a blog.

Niche

The first thing to think for when you start your blog is the ‘niche’. Basically niche is the topic on which you are going to write your blog on. A blog can a single niche where you write about only one topic and just information on one topic. A blog can also be a multi-niche where you can  write about two or more topics, covering a vast amount of topics from.

The niche is the most important thing of you blog, because if your topic is not good no one is going to read your blog. And if no one reads it what is the use.. until you making blog for yourself.

Content

The second thing to think about is the content that you are going to put on the blog. You need to ask your self ‘Do I have all the related resources to write some good content?’. You need to have some very good resources to deliver some very nice content to your readers. You should not try and copy the content from anybody else blog, this is not good from google point of view.

If you have enough content on regular basis to deliver it your readers, then you are going good to start the blog. If not then you need to think of places from where you can get some very good content for you blog.

Name

Name is most crucial thing for your blog, no matter what niche you bog about or what content you put on your blog. And by name here we mean names of everything, taking your blog name, the name you give to your articles and every other things. The name you give to your blog is very crucial and plays a very good role in you promotions. The popularity of your blog also depends on what names you give to yours articles and content you write on your blog. Having a good and a catchy name will definitely help you in generating some more traffic.

Design

The design is the thing that makes your readers stay on the blog and come again searching for more content. If your blog has a very messy and poor design instead of a clean one. You will definitely loose of you readers. You need to have very neat and clean design to make your readers come again and again to read content on your blog.

The design thing also includes the logo you have for your blog and the graphics you use on your blog. If you have some very nice graphics on your blog, readers will love to come on your blog. Having some very good graphics and using some very nice pictures in your articles where ever needed will definitely help you.

Marketing

The marketing is one thing which you can also think after creating your blog, but it is nice if you think of it before creating the blog. When thinking of marketing what exactly you need to think about is, the places from where you will get your readers from. You can make pages for your blog on social media to get your reader from their. You can list other site from where you think you can bring your readers from. You can submit your blog to the directories to get some readers too. This point is not so important to think for before creating blog, but its better if you think for.

You can take pre marketing preparations into account and think of this and market your blog properly to get readers for your blog.

Best Free SEO Tools Every Blogger Should Know

 

SEO Tools Every Blogger: As a blogger it’s most important task to build visitors to your site. This can be either from Social media traffic, referral traffic and Search engine traffic. As most bloggers rely on Search engine traffic for readers, standing out from competitors in SERP is an essential one. In order to optimise your blog for SEO, the following tools can be used. These tools will be helpful in improving On-Page SEO factors like optimizing Website Loading time, Optimizing images and to manage Off-Page SEO factors like maintaining Backlinks, Link building.

Word Tracker

Wordtracker keyword SEO tool used for Keyword analysis, is a quite easy and advanced one. Through this Wordtracker SEO tool we can generate thousands of connected keywords in minutes with search traffic amount precisely. This tool will provide a high potential long tail keywords for favourable results. Additionally Wordtracker enables to stay up productivity by creating Project lists and by setting reminders.

Word Tracker

Myblog Guest

Guest blogging is the most powerful way to expose your talents to an out sized audience and a legit way to get traffic.Also your name will be mentioned over industry & will be helpful in gathering new readers and to grow your reputation. This blog helps you to find great contributors for your blog in any niches relating to blogger,Journal’s & more

1) Guest author provides a unique content & submits the application

2) Blogger reviews the application & if it fits the shoe,it get published on the site.

Myblog Guest

Whois Lookup

A popular search up database for finding Contact and administrative information of any domains with who is service.Also this tool is useful in retrieving past and present Homepage images and email settings.

Whois Lookup

Stat Counter

Free Fast Quick weight and responsive traffic analytics solution, which can be a replacement for Google analytics tool. This analytics tool incorporates a quick loading service time and loads quickly with great organic tracking. Helps in getting In-Depth real time web stats and email notification for free.

Stat Counter

Searchmetrics Suite

Helps to know about the Post visibility, PPC rank, Keyword distribution in-depth. Also it’ backlink profile analysis gives a transparent categorization of all linked pages.

1) SEO tools to check post visibility and SERP rank
2) Backlink checker
3) Social visibility checker
4) Keyword research
5) Social sites Stats
6) Competition analysis

Searchmetrics Suite

SEM Rush

SEM Rush tool helps to tackle the competitor by showing the Keywords of Competitor site that are ranked in top 20 of Google Search list. This tool estimates the Traffic from Google SERP, their position, Estimated Adsense value.

SEM Rush

MOZ Bar Extension

This is a SEO metric toolbar that helps to compare links on Google,Yahoo and Bing with SERP ranks and consists of more than 50 key tools that are highly recommended. Available for Firefox and Chrome.

MOZ Bar Extension

Open Site Explorer

Open site explorer build by MOZ.Com was built as a replacement to analyze backlinks when Google and yahoo started to hide the data from public.A great tool to begin link building with vast details on backlinks, Anchored Text, Link metrics.

Open Site Explorer

Visual.ly

Helps to form seamless high-impact infographics, videos, presentations, reports, eBooks, and interactive web micro-sites. without previous expertise on designing.This tool helps to deliver high quality infographics with easy drag and drop details.

Visual.ly

MozCast

Helps to know if google have implemented any new algorithm in style of weather report. Higher the temperature, Higher the change in algorithm.

MozCast

Google PageSpeed Insights

This tool from a part of Google developer helps to optimize blogs with strong Insights and way to make it faster. Shows some most significant problems that brag you back in SERP, with alert’s and displays Page Speed mark.

Google PageSpeed Insights

Google Keyword Planner

Google keyword planner a probe tool for keyword ideas and their performance. It also gives traffic estimates with corresponding keywords. A must tool for all blogger’s with stats that’s not available anywhere.

Google Keyword Planner

Google Analytics

A Powerful digital analytics tool to find Keyword rankings, Where your visitors leave your page, what search term people use to find your site, Bounce rate and more.

Google Analytics

Google Structured Data Tool

Rich snippets are used to preview summarized contents in Google search engine, It will provide you with more idea’s and how your post will be displayed in Google search. Helpful to preview how rich snippets work with your site. Some similar Rich snippet tool includes http://www.seomofo.com/snippet-optimizer.html

Google Structured Data Tool

Google Webmaster

A complete Swiss knife tool for any blogger. This tool helps to submit Sitemap, Set crawl rate, Generate Robots.txt file, notice broken links, Statistics on keyword searches.

Google Webmaster

Microsoft SEO Toolkit

A complete web platform installer for complete audition of your website. With an in-depth analysis and SEO suggestions it helps to influence Search engines with your blog. This free SEO toolkit have personally helped us to analyze website and the area to optimize.

Microsoft SEO Toolkit

Image Optimizer

This tool will analyze at a blog and can show how well the Images are optimized to SEO. It can perform Image analysis on Alt text, Image dimensions and more image error in blog’s. This tool is designed based on the google recommendations on Image optimization.

Image Optimizer

Some More Tools

1. Majestic SEO
2. SEOquake
3. Ubersuggest
4. WooRank
5. Google Trends

Now that you may have tried all these SEO tool to audit your Blog’s, fortunately out of 100’s these took into the list. If you want to add some of your favorite free SEO tool? Let us know in the comments below.

Tips for your local SEO optimization

 

Local SEO is a whole different animal compared to your standard, non-local SEO campaign. If you own a local business or are a part of digital marketing companies that does SEO for a local business, you probably know the challenges that come with optimizing a geo-specific business. Local search results are changing at a rapid pace. The need to change and adapt to an ever-changing SEO strategy is more critical in local SEO campaigns compared to a non-local SEO.

So, how should you go about getting organic visibility for your local business? Before you go out and start chasing links, be ready to do a lot of upfront work on your website, especially if you are looking to get listed within the local pack listings. In addition to on-page work, there are some other key steps that you can take to do effective local SEO.

Let’s look at some strategies you can adopt to get top results for your local SEO campaigns.

Get your Google My Business page up and running

If you haven’t already, claim your Google My Business Page. There are many guides out there that help you, step-by-step, on how to setup a Google My Business page. This one hereis a step by step video explaining the steps. After you have successfully setup the Google My Business page, make sure you include the following:

• A long, unique description that is correctly formatted and includes links to your website.
• Choose the correct category for your business.
• Upload as many photos of your establishment as possible.
• Include the open and closing times (if relevant).
• Include a local phone number for your business.
• Add a high resolution profile and cover image.
• Include the address that is consistent with the one mentioned in your website and directories.

Turn to an enterprise digital marketing company to help list your local business, if you are unable to do it internally and need help.

Local NAP (Name, Address, Phone Number) Citations

Consistency is key when coming to NAP. Make sure you have your complete NAP across your entire website. It’s extremely important that you use the exact same format and details whether you use it on your own website, other websites, directories and local citations. You will also want to use the Schema.org markup on your NAP to give the search engines all they need to display your company information correctly.

Local Reviews

Local search engine rankings are directly influenced by local reviews. Make sure you provide incentives to your customers to write online reviews. Although, Google reviews carry the maximum weight for local ranking positions, you should also maintain good reviews on local review websites.

A great strategy that can pay off in getting good reviews is to create a how-to page on your website that provides step-by-step guidance on how to review/rate your business. This simple strategy will help you stay in touch with your clients, especially with the non tech-savvy ones, and get reviewed by them.

Local On-page SEO factors

There are several ‘on-page’ or website-specific SEO tactics that can help local businesses get organic visibility by following some old-school on-page protocols. These include:

• Add your city/region plus a relevant keyword to your landing page title tag, URL, content and image ALT tags.
• Enable Google map with your business marked on your landing/home page.
• Ensure your website is mobile friendly. This is more relevant now than ever as Google is committed to providing an optimal mobile experience and neglecting mobile could mean the inevitable – loss of search rankings and eventual loss of new business.

Local Link Building

Recognition from local organizations, such as awards, and PR opportunities that get you local press coverage will go a long way in getting backlinks from reputable and local online sources. Be active in local networking events, such as Local Meetups, Local career fairs and Chambers of Commerce activities. Offline activities can present excellent local link building opportunities with excellent long-term SEO benefits.

In conclusion, effective local SEO is not rocket science. However, consistent efforts and staying up-to-date with local SEO strategies will go a long way in getting your business the organic visibility you desire.

Why Email Marketing

The pace of innovation and number of resources available to marketers today is nothing short of incredible.

An astounding 1,876 companies across 43 different marketing categories, including SEO, social, video marketing, sales enablement, mobile analytics, and dozens more exist according to arecent “supergraphic” from VentureBeat. What’s more, many of the categories didn’t exist in the report just one year earlier.

But, just one category continues to persist over time: email marketing. The reason is clear–for ten years in a row, email is the category generating the highest ROI for marketers. For every $1 spent, email marketing generates $38 in ROI and gives marketers the broadest reach of all the channels available to them. Despite the plethora of tools available to marketers, email marketing is simply the best bet for business growth.

In this guide, we’ll share seven reasons why email marketing is a must-have in your digital marketing strategy and also reveal how experts have used email marketing as a core tactic in their digital strategies.

7 reasons using email marketing can help your business grow

Today’s marketers need to do more with less. They needs to connect with their audience in a highly personalized way, while staying on budget. Marketers that can do this – connect with their prospects and customers in a highly targeted way – will be successful in delivering ROI and revenue back to the business.As the VentureBeat report illustrated, no marketing category has the longevity of email marketing. While some marketing trends come and go, email remains the most powerful channel available to the modern marketer. This is because:

Email has larger reach

With Facebook boasting over 1 billion active users and Twitter boasting 255 million, it’s tempting to believe that social media is the most effective way to reach the masses. These are impressive numbers, but what isn’t so frequently shared are the statistics on email usage. The total number of worldwide email accounts was 3.9 billion in 2013, and projected to reach 4.9 billion by 2017, according to Radicati.

While this might seem surprising at first, think about your own online behavior: When you sign up for a website (like an online store), you have to enter your email address to create the account. You even need an email address to create a Facebook or Twitter account. What’s more, Facebook and Twitter use email to notify users of activity like when someone is tagged in a photo.

Email is the currency of the web, and anybody who is online has an active email address. So when it comes to connecting with your prospects and customers, there’s no channel with a wider reach than email.

Email delivers your message

If marketers have to choose between adding a subscriber to their email list, or gaining a new Facebook fan, they should go for the email subscriber every time, says Forrester Research.

There are two key reasons why:

First, 90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed. This is because Facebook limits the number of times your posts appear in the News Feed in an attempt to drive brands towards their paid advertising options.

This is a big deal when it comes to getting your messages seen.

On Facebook, if you post an update to your 10,000 fans only about 200 of them will even have a chance of seeing it in their News Feed. Alternatively, if you send an email campaign to 10,000 subscribers at least 9,000 of them would receive it in their inbox.

This means your message is 45 times more likely to be seen using email than Facebook.

Secondly, your email subscribers have explicitly told you they want to hear from you when they signed up for your email list. There are strict laws and regulations around SPAM laws, so if you’re emailing a prospect or customer, it is because they gave you permission to. Now think about the ads in your Facebook News Feed – did you ask those companies to market to you? Probably not. More than likely, you performed a Google search or visited their website. That’s decidedly different than proactively signing up from an email newsletter.

Email is the proven marketing channel to ensure your audience gets your message.

Email drives conversions

Most marketers are laser focused on driving conversions. Regardless of whether this is in the form of leads, sales, memberships, or a metric unique to your business strategy, the ultimate goal for marketers is to turn potential customers into paying customers.

And when it comes to conversions, there isn’t a more powerful channel than email.

In fact, the average click-through rate of an email campaign is around 3% (of total recipients), whereas the average click-through rate from a tweet is around 0.5%.

This means you are 6x more likely to get someone to click-through to your website via email than you are from Twitter. As discussed earlier, your email subscribers have told you they want to hear from you – and this isn’t typically the case with social. 4.24% of visitors from email marketing buy something as compared to 2.49% of visitors from search engines and 0.59% from social media, according to a survey conducted by Monetate.

What’s more, email is highly measurable. Campaign Monitor customers have real-time access to metrics like opens, clicks, bounces, forwards, social shares, and more.

Additionally, those who integrate their email marketing into a CRM like Salesforce, can have visibility into how their email marketing impacts business opportunities and deals.

As a marketer focused on nurturing leads and driving conversions – as most marketers are – email marketing trumps all other communication channels for business.

Email has a higher ROI

Given email’s unmatched ability to drive conversions, it would make sense that email is also the most effective marketing channel to drive ROI. Email marketing yields an average 3,800% return on investment for businesses and for every $1 spent on email marketing, the average return on investment is $38.

It’s clear from these statistics that email is cost-effective channel for marketers, but why does it outperform other channels so significantly when it comes to ROI?

It comes down to delivering highly personalized and relevant messages. Unlike social networks where you send status updates to every follower regardless of their location, interests & purchase history, email allows you to be hyper-targeted with your communications. The more data you have about your customers in an email marketing tool like Campaign Monitor – including insights pulled in from integrated systems like your CRM, customer service solution, etc – the more targeted you can be.

Campaign Monitor customer Rip Curl utilizes segmentation and dynamic content to deliver the right message to the right person. For example, they know the gender of their subscribers and where they are located geographically, so they can ensure that females in the United States receive a promotion about bathing suits during the summer months and males in Australia receive an email about wetsuits during the winter months. This use of Segmentation and Dynamic Content helps to ensure the content they send is relevant to every individual recipient, and that relevance drives people to click-through, make purchases – and increase the ROI of their email marketing campaigns.

Email is the preferred communication channel

For many, social networks are a very personal form of communication used to keep up to date with friends & family. When people log in to their social media accounts, they are there to see photos and updates from people they know and care about.

Email on the contrary, is a much more professional medium and people expect to receive information about products and services through that channel.

In fact, studies show 72% people prefer to receive promotional content through email, compared to 17% who prefer social media.

Email is an open platform

Over the past few years, many brands have invested millions of dollars into buying large social followings in order to be able to communicate and engage with an audience.

But while businesses are investing in various social media platforms, Facebook has frequently updated its algorithm to reduce the amount of followers who will see a brand’s post, unless those posts are paid advertisements. This has become so prevalent that 98% of brand followers will never see the posts in their News Feeds. Similarly, Twitter seems to be moving in a similar direction with the announcement it will introduce an algorithm-controlled feed as well.

The issue with channels like Facebook and Twitter is they are owned and controlled by third parties and marketers are at the mercy of changes they make to their platform.

Email, on the other hand, isn’t owned or controlled by any one particular entity. It’s an open communication platform and there are a multitude of services that provide access to send and receive email.

The diverse array of companies involved in email marketing ensures that no one party can make changes that are going to have a widespread effect, and unlike Facebook or Twitter, if you invest the time and money into building a great email list it’s an asset you will own and be able to leverage without the threat of someone limiting its effectiveness.

Email will be around forever

Remember MySpace? What?

The once-hot site was the largest social networking site in the world between 2005 and 2008, and in June 2006 surpassed Google as the most visited website in the United States. Yet where is MySpace now? All those users eventually moved on to other social networks, and the site is now the 1,500th most popular website in the United States.

Imagine if you’d invested significant amounts of time and money building an audience on a platform, only to find it a ghost town just a year or two later. The impact on your ability to reach and engage potential customers would be catastrophic.

Email on the contrary has a long history of stability. The first promotional email campaign was sent in 1978 to a total of 400 people, and email has been growing consistently since. Interestingly, the email space itself has evolved from a time where you needed a developer to build an email, to today where tools like Campaign Monitor empower the modern marketer to create and send beautiful branded emails. This shift has put the power of business email into the hands of more people.

Building your email list, unlike building a social media following, is a stable long-term investment that will pay off for many years to come.

What the marketing experts say

Many of the top marketers from some of the most successful companies in the world believe email is the #1 channel for growing your business.Here’s what they had to say:

Out of all the channels I tested as a marketer, email continually outperforms most of them. Not only does it have a high conversion rate, but as you build up your list you can continually monetize it by pitching multiple products. Just look at ecommerce sites like Amazon, one way they get you to continually buy more products from them is by emailing you offers on a regular basis.

Neil Patel – Cofounder of KISSmetrics & Crazy Egg & writer of the Quicksprout blog

So many brands and companies build their audiences on Facebook and Google+, which is fine, but we don’t own those names – Facebook and Google do. If we are thinking like real media companies, the asset is in the audience. Getting an email address is the first critical step to figuring out who my reader is, and hopefully in the future, my customer of some sort. If our goal is to drive sales or keep customers happy in some way, we first need to get them as part of our audience. If I have one regret as a business owner, it’s not focusing on building our email list earlier in the process.

Joe Pulizzi – Founder of Content Marketing Institute

If you rely on Facebook or Twitter, you are at the mercy of them allowing you to talk to your customers. When you email it gets in your customers inboxes. Then it’s up to you to make sure you are sending things your customers want to receive. Email is the most scalable way to make sales with new customers and build deeper relationship with deeper customers. AppSumo.com is a 7 figure business and 90%+ of our revenue comes from emails.

Noah Kagan – Founder of SumoMe

Email marketing is an essential tool in every smart marketer’s tool belt. Nothing else is as good at reaching your customers where they are, and nothing else is as effective at building personal relationships with customers. If you want your business to succeed, start building your email list on Day 1.

Dan Oshinsky – Director of Newsletters at Buzzfeed

As a marketer, you have many channels available to reach your audience, but with limited time and resources you need to prioritize your efforts.For the seven reasons listed above, email marketing is by far the most effective channel to attract, engage and connect with an audience to drive sales and revenue for your business.

So start using email marketing to your advantage today, and you’ll find it’ll help increase sales and revenue right away.

World’s Easiest Email Marketing | Automation, Webinars, Landing Pages, Email Marketing

 

To most beginning marketers, building a list of engaged contacts might seem like one of the most challenging marketing goals. But it doesn’t have to be a chore, as long as you stick to some simple rules. Today’s infographic will provide you with quick action ideas on where to start.

Despite the growing impact of corporate social media profiles, email remains one of the most powerful channels of business communication. There are 3 times more email users than Facebook and Twitter users combined (currently there are 2.4 billion email users globally). Today’s standard is to have at least two email addresses. What’s more the trend isn’t on a downswing.

 

Why is email still the perfect business communication channel?

• More personal. Email facilitates one-to-one communication and is so much better than phone and snail mail for reaching out to people in the global market across time zones and continents. Besides, exactly how personal do you want to get on someone’s Facebook page?
• More serious. Grown-ups discuss business and build business relationships in emails. It is the core of business communication and actually took over the role of standard mail. Even serious business offers are handled via email.
• Attention grabbing. Messages sit in the inbox ready to be viewed again, with fewer distractions than social media.
• More targeted. With advanced segmentation and automation, email lets you customize your offer and send maximally relevant information.
• Cheaper. It’s the most profitable marketing channel, with ROI still around $28 per dollar spent.

As long as you have a high quality email list.

 

How to start building a killer email list?

The people on your list should be those who care about your organization and its products and services. It’s not easy to reach out to them and convince them your email will be of value to them, but there are a few things that always work.

• Don’t buy email lists. Unless the vendor is highly reputable, purchasing an email list is worse than a waste of time. You could end up having your company listed as a spammer.
• Start with current clients, business partners and followers. You already have them in your contact directory. Many email management services have tools to let you easily move them from your contact book and email history to your email-marketing list.
• Leverage membership lists. Many chambers of commerce and professional organizations provide contact lists as a membership benefit. This is great for B2B market, but only when used intelligently.
• Ask online. Use multiple online locations to host your sign-up form: website, social media profiles, blog, online ad, infographic, whitepaper download, squeeze page, ecommerce checkout, and more.
• Ask offline. Use sign-in sheets at stores, events and shows; collect business cards; use QR codes or an SMS signup service.
• Use incentives to encourage sign-ups. Offer free stuff that is relevant and matches your brand and industry: exclusive webinars, industry reports, eBooks, how-to videos, and special offers.

 

How to cultivate your contact list?

Once your list-building strategies are in place, you also need nurture your leads. Like relationships and houseplants, email lists require a little TLC:

• Keep the list engaged by providing good quality content.
• Keep the list clean by making list hygiene tactics part of your routine.
• Keep your list secure by never divulging contact details to third parties.
• Keep opt-out easy. Paradoxically transparent unsubscribe policies can improve your stats.
• Easily Create A Professional Landing Page for collect email list.
• GetResponse has added an exciting new feature this year called Landing Page Creator. It’s so intuitive and easy to use, no tech experience is required whatsoever. See for yourself.

Webinars:

Getresponse recently introduced the ability to host webinars on the platform. Given that webinars are generally used as a lead-generation tactic, the idea of having your email database and your webinar tool under the same roof is very appealing. The pricing is also very competitive too by comparison to established webinar solutions: Gotowebinar, for example, charges $199 per month to host webinars with up to 500 attendees; you can actually do the same with Getresponse for $165 (so long as your list size is under 25,000).

I have not tested the webinar functionality, and as Getresponse is a new kid on the block here, it’s likely that the more established solutions such as Gotwebinar and Webex provide more advanced features than Getresponse – but still, it’s a potentially very useful feature to have sitting in your e-marketing arsenal and its inclusion as a feature gives Getresponse a significant edge over its key competitors.

GetResponse Customer testimonials:

GetResponse has been the favorite email marketing tool of many pro marketers like Neil Patel and none other than Peep Laja of ConversionXL.com. Here is a small video about what Neil Patel has to say on his GetResponse experience:

GETRESPONSE FREE TRIAL

Finally, the 30-day free trial that Getresponse is fully functional – i.e., you can make use of a big list with it.

 

 

How To Create A Successful Marketing Automation Program

Marketing automation is there to leverage and scale your business, but it doesn’t build relationships for you. It’s up to you to build relationships with your customers. Let’s not forget that technology is just an enabler and to build relationships with people, we need to talk to them. We need to earn their trust.

When you interact with your customers and prospects, you can gain valuable information about them, which you can use upon automating your marketing communications. This is particularly important because, when you communicate with your audience, they can see how much you know about them.

If you don’t know much about them, you’ll be ignored. Because it’s not only about you, it’s about them too – and no-one wants to be ignored, especially marketers and salespeople. You only benefit from marketing automation if you employ it systematically.

 

Know your audience

In order to know your audience, you first need to know who your audience is and what they do. Clearly not everyone is your target audience. Knowing your audience begins by defining your business objectives and brand personality.

Knowing your audience is a make or break factor which begins with your first handshake at a networking event or an email inquiry you received, because someone saw your ad on Google or heard about you somewhere.

Whatever you do, remember that you’re not the only one who says “we’re different” and “we put our customers first”… When making your morning coffee, ask yourself, how different are you in terms of your marketing and customer service compared to your competitors? Or are you one of those businesses that buys a list of “potential customers” and expect ROI?

It’s not marketing automation, is it?

 

Cut the shortcut

Although email is still one of the best marketing communications methods, in terms of ROI, even better than retargeting ad campaigns, it still has to be targeted and personalized. However, that doesn’t mean you should just start your email with “Hi Mark” or “Dear Lucy”, it means knowing the needs and expectations of Mark and Lucy.

How do you know Mark and Lucy? Have you ever spoken to them? Have they ever contacted you directly to tell you about their needs? Or has anyone who properly knows Mark and Lucy put you in touch with them to respond to their needs?

It’s not that easy, is it? As the old saying goes, it’s never wrong to do the right thing, even if others believe in total marketing automation and mass communications AKA spray and pray. Saying ‘business is a numbers game’ is a myth, and you know it.

 

 

Who are you talking to?

Although the ultimate goal is to sell more products and services, you won’t be able to sell unless you speak to the right person, the decision maker and the buyer. So you may need to spend some time on researching who actually needs your products and services and why, then be honest whether you can respond to their needs. No-one wants to talk to people who consider themselves better than anyone else and ‘create a need’ for something that no-one really needs.

Responding to needs is easier and it makes better business sense than creating needs. Please don’t try to solve a problem that doesn’t exist.

As you know B2B decision makers and buyers don’t buy things because they want to, they buy because they know they need them. The latest research conducted by the Harvard Business Review suggests 95% B2B CMOs put “better tailoring of content” as a top priority in gaining their attention. So, plan your marketing automation program accordingly.

The most important things we need in business to make meaningful decisions are common sense and relevant data. We’ve all seen research that suggests the best time to tweet, post a photo on Instagram, publish an article or send an email. Now a question, how much do we know about our own audience?

 

Analyze and evaluate your activities

Every business is different, don’t be carried away with too much research out there. Measure what matters to you and to your business. For example, the best time to tweet or send an email is often different from one business to another. Always start with your audience and their level of interaction with your brand. Such approach keeps you visible and enhances your credibility.

Analytics always help to understand how engaged people are and how they express themselves. For the sake of argument, let’s assume you want to identify the best form of content that people created during one of your events and were engaged with the most on social media. What would you do? Obviously you’d use analytics to create a pie chart like this:

 

 

Having established the form of content, you may want to find out more about the most used platforms during your event.

Such level of intelligence allows you to get to know your audience’s habits and communicate with them via the medium they’re most likely to use. This in turn leads to more interaction and ultimately building mutually beneficial relationships. Because you know where your audience hangs out the most. You may create another chart like this:

 

 

Now, you may want to create your own benchmark in terms of the best time to tweet and post photos on Instagram based on your own audience behavior.

 

 

You can do exactly the same thing with the emails you send to your customers and prospects, to establish the best time to send emails and what types of email convert better.

There’re plenty of tools out there to help you understand your customers and prospects better. I highly recommend you to read “Right Tools Can Make Data Analysis Easy” by Przemek Pipiora.

 

Combine common sense and data

Common sense and data combined enable you to understand your audience behavior better. This calls for investing in the right platforms as well as the ability to design the entire process seamlessly. If you invest in marketing automation and you just use it to send automated emails; you’re probably underutilizing the power of the technology.

You need to use the technology to save time and make your marketing processes more efficient; but you also need to engage with your customers and prospects in real time. It’s critical to get the basics right. It’s not good enough to have a marketing automation platform in place if you’re not willing to engage and interact with your audience. Put people above technology!

There’s no magic formula or a secret sauce when it comes to running a successful marketing automation program. You just need to be relevant and know your audience; whether you want to sell event tickets or you think you have the best solution to a problem that your prospects would probably need. You may actually find “7 Email Segmentation Lists You Should Create Today”a great source for creating successful and profitable Marketing Automation program.

 

Think about this

Marketing automation can benefit everyone, only if they put people above and beyond the technology. Focus on creating and adding value. Have a human voice, no-one buys from a corporate voice. Be meaningful and relevant; that starts with knowing what you want to do and why. Selecting communication channels comes after evaluating your audience behavior and the channels they use. Now you have a solid strategy for your marketing automation program. Good luck!

By the way, please let me know what you think. Use the comment section below to share your thoughts and ideas. Thank you!

What is superpayme? – My unique review

Product Name: Superpay Me

Overall Ranking: 10/100
Price: Free
Owners: 99Ventures

Website name: http://superpay.me

What is Superpayme?

“Superpay Me”, by 99Ventures and found at superpay.me, is a GPT, or, Get Paid To website you might earn a little extra rewards points and/or money through completing surveys, trial offers, etc.

Superpay Me also pays you when you use their referral system, so it also has it’s own kind of multi-level marketing that pays you by means of PayPal, Skrill, Payza, and Amazon Gift Cards. It’s fundamentally the same to other more prevalent sites like PTC or “Paid To Click” where you get paid when clicking on advertisements.

 

Pros

Low minimum cash withdrawal Daily payments Referral system Several earning options Several payment gateway They say it is available worldwide

Cons

They do not have a forum Few offers in most countries A multitude of restrictions

Who Is Superpayme For?

As a matter of first importance, individuals can join this project without getting bothered as they just need to fill the enrollment form on the website. It just takes a couple of minutes. The age qualification to join the site is 18 years of age.

Individuals can make a request for an installment once they have gathered a base balance of $1. This installment solicitation will be solved inside of 24 hours. They offer a minimum withdrawal of $1. It won’t increment over the long run. Individuals won’t get the increment of minimum withdrawal after their first one.

Are There Training and Tools Provided?

Here we can speak of what we actually have to do on the platform. There isn’t actually any training required and people can read the FAQs section in order to understand how to use the categories provided and how to choose the tasks they want to complete.

Select an offer classification – like ” Daily Surveys ” and tap on the flag or the content and the new offer page will open up in another program window. You must take the greater part of the sponsor’s directions, answer the inquiries genuinely and complete the offer prerequisites until the end.

When you finish the offer you must simply tap the “SUBMIT” button.

TC Wall:

This is one of the Offer walls which is giving you the chance to acquire regardless of where you are found. It has the same rule as every one of those numerous PTC platforms on the Internet. You tap on the advert, hold up few moments, confirm that you are not a robot and gain a bitcoin.

Online Marketing:

The project has an affiliate program as well. So on the off chance that you are great at marketing – pick “Affiliate program” and then “Affiliate links and banners” and let the referrals carry out the occupation for you. You will gain 25% of whatever they will acquire.

Support

This is a simple to use the platform. However, it has not the forum where members can chat and share ideas. Not to mention that there is no support offered in case you may have a question.

Prices

Joining is free with a base payout of $1 by means of PayPal, Skrill or Payza, which is done in approximately 24 hours.

Lamentably, there have been different protests in the course of recent months of individuals not getting paid or/and getting their accounts closed. So after all that work and hours put in, joining Superpayme may not be justified, despite all the trouble. While a few individuals are as yet getting paid, it truly is an all in or all out whether you do or don’t.

Final Thoughts

It’s difficult to confirm how legitimate Superpayme really is. The certainty they are not paying out every one of their clients and excluding individuals out of the platform for reasons unknown is something I’ve seen before in GTP sort programs. As to the framework itself and the way you make your cash, is not something I suggest.

Without a doubt, I trust a few individuals on the planet may discover making an additional dollar or two an appealing choice. Then again, you ought to acknowledge you may need to spend a decent number of hours of your time just to profit. That is the disadvantage of GPT. The straightforward truth there’s a chance you won’t get paid out, at last, ought to presumably be reason enough to stay away from it.

Top 10 High Paying Best Google Adsense Alternatives

 

Don’t worry it’s not the end. You can still earn money with your website, blog or forum by using some of the best google adsense alternatives. If you are thinking about monetizing your blog, what comes first in your mind? Of course, “Google Adsense”, because it is one of the best blog monetization programs. Most bloggers are monetizing their blog with Google ads. But with all due respect, especially if you are a beginner in the approval Google AdSense policy, it is approved very strict and not so easy. Although Google Adsense to approve your application, then you need to follow the guidelines, their policies are very strict. Your AdSense account may be prohibited in a second if a rule broken.

Most bloggers may struggle to the approval of Adsense, but tired of rejection by Google. If you, is one of them, which are authorized or prohibited dissatisfied with Adsense revenue. Then there are many alternatives that can be used to monetize your blog. You can googleadsense alternatives to maximize revenues.

10 Best Google Adsense Alternatives

Here are some of the Best Google Adsense Alternatives you can try to monetize your website without using Google Adsense, and I’ll tell you how they work and why you should consider them, so let’s start:

1. Affiliate Marketing

For me, affiliate marketing works best, so that is the main reason why affiliate marketing to position number one in the “Best Google Adsense Alternatives“.

In affiliate marketing, you need to promote only those suppliers (eg, ABC) product or service and if someone (eg Mr. A) an order with your username, then you are with your provider to pay commission. The amount of the commission depends on what type of product you are promoting.

How Affiliate Marketing Works?

As long as one good tactic to follow, nobody can stop moving forward successfully in affiliate marketing. Some of the tactics to be followed to succeed in affiliate marketing are listed below:

• Choose the Right Affiliate
• Promote Relevant Products
• Build Email List
• Keep Calm and Be Patient
• Use Banners and write Honest Reviews about Products

ShareASale, ClickBank, Commission Junction And Amazon Associates are some of the most popular affiliate networks. Now, what are you waiting for? Attend one of the above affiliate networks and affiliate marketing to make money.

Also Read: How to Start a Blog – Step by Step Guide Beginners

2. RevenueHits

It may also be a better google adsense alternatives, is slightly different from other ad networks, because it is CPA (cost per action) based network settings, do not pay for impressions or click ads, paid for user actions. Shares may be something like visiting a Web site for your Web site or the information which, shown with the consent of the user to join RevenueHits newsletter, sign.

RevenueHits displays the ad based on Geographical location. If visitors are the United States, then he’ll see ads for American advertisers do not want to see other countries in a position. This network does not have a lot of traffic in order to win, you can start placing ads on the first day. CPA with your income fluctuates security you deserve at the end of the day for $ 50- $ 60 depends entirely on the actions of their players. It is truly a highly paid advertising network. Although approval is not a difficult task, which can be applied easily buy your registration B is again in 2-3 days. Start Using RevenueHits Here

• Minimum Payout: $50
• Payout Period: Net-30 Basis
• Payout Methods: RevenueHits can pay via Wire, PayPal or Payoneer.

3. Media.net

Media.net is also known as The Yahoo! Bing Network. It works like Google AdSense ads means there is a network of contextual ads that appear on your blog, will be based on the actual content of the web page.

Therefore, readers to relevant ads to content reading to see. It is very lucrative advertising network, but if Google does not work for you, then you can decide the advertising revenues for that partner. Available after excess CPC bid advertisers.

If you have a good amount of traffic to your blog so that received approval in the shortest possible time.

Also Read: Backlinks to Build to a New Niche Website to Get it Ranking

• Minimum Payout: $100
• Payout Period: Net-30 Basis
• Payout Methods: Paypal, Wire Transfer

4. Infolinks

Infolinks is probably the leading InText Advertisement network in the market. They offer different types of advertising units such InText, InTag, InScreen, InFold, Inframe and your conversion rate will be higher because their ads on keywords and keywords in your sentences based site . You also have full control over your ads and sales can increase by Infolinks with another ad networks.

First approved in Infolinks is not a big deal. Just follow the basic guidelines, that is, you should be your site easy to use and should not present or promote adult content, illegal gambling or material on its website. Start Using Infolinks Here

• Payout minimum: $ 50
• Payout Period: Net-45 bases
• Payout Methods: Paypal, Check, Bank wire Transfer, Western Union

5. Chitika

Chitika is like Google AdSense and one of the main Google Adsense Alternatives for bloggers. There is advertising on the Display Network serves ads that are relevant to the content. Similar to another ad network Chitika is also known as pay per click, you probably dominated by free. Apart from this, there is also a possibility through the Chitika affiliate program and earn a commission of 10% of their direct referrals for 15 months from the filing date of the invitation to make money.

So with little reliable data traffic on your blog, ad network Chitika can win the best alternative for your money blog, and it only takes 15-20 minutes to check and join the site for approval.

• Payout minimum: $ 10
• Pay period: Net-based 30
• Payout Methods: PayPal, check

6. Amazon Associates

Amazon is the biggest online store in the world, so they must be doing something right. Well, if you have a website that works on any product that could be used in the Amazon and Amazon found to talk to you have.

You can make a good amount of money from Amazon, especially in Christmas and other holidays.

Amazon allows you to configure the dynamic ads on your blog, so you can encourage them and this is not a pay per click or CPM program, a small commission on everything they sell on the left, pay you. So let’s say you have a blog about Apple products, and an announcement will lead to buying an iPod or a cable set. If they buy, a small fee will be for you. So if you sell a $10 cable, you can get a few cents, but selling a $1,500 laptop and you can receive $100.

The good thing is that everything they buy through your link (even if it is not the product that you recommend in the first instance) will generate a commission for you. The only fault I can find with Amazon that can last you a check weeks if you live in your home in the US, where his bank account can result. It can be used with Adsense at the same time. Join Now

7. BuySellAds

If it earns a fair amount of ads on your blog comes to, direct mail can be a good option for this. But the search for advertisers is not an easy task. But do not sell BuySellAds worried about their empty ad space to advertisers. Simply log BuySellAds and 5-7 days to monitor your application, you will receive a confirmation by e-mail to obtain, otherwise approved condition. After approval, you can start selling advertising space to interested advertisers. For now, they are the four kinds of screen size, image ads, text ads, text + image ads sponsored tweets RSS Ads.

BuySellAds charges the 25% commission on your amount, for example, you sold your 300*250 ad slot in $50/30 days then they will take $12.50 from $50 and rest amount will be transferred to you BuySellAds Account. You can your earnings twice a month and threw the minimum payment is $50 and can be paid via PayPal. You can also purchase advertising space to another website the advantages of the BSA.

Also Read: WordPress Web Hosting Deals and Coupons

Personal suggestion is to increase the minimum price before departure and after getting some advertisers to keep the price accordingly. So sales of your work begin “Something is better than nothing.

• Minimum Payout: $20
• Payout Period: On Request
• Payout Methods: Paypal, Check, Bank Wire Transfer

8. BidVertiser

BidVertiser site is a pay per click advertising could be a good alternative if you do not receive approval from Adsense or exile. The way it works is a bit different from Adsense. While Adsense is created shows advertising on chassis or interested visitors ads, is a highest bidder auction system on your blog. First, you will not be able to generate as much revenue as it takes some time to find your site to the highest bidder. So stay longer.

BidVertiser provides text ads, banners, pop-up ads, slideshows etc. You can also earn money by promoting your custom toolbar. The minimum withdrawal amount is $ 10 for PayPal and $50 for the driver. Start Using BidVertiser Here

9. Kontera

Kontera is an another best google adsense alternatives. As Infolinks, they are also one of the text ads advertising network and overall performance based on important keywords in your blog. Kontera is open to small and large websites / blogs and CPM rate is very good.

Your minimum payment limit is $50 and the payment every 30 days sent via PayPal, check and Wire.

10. Qadabra

Also, Qadabra is an another good google adsense alternatives. Previously, it was known asAdsGadget Qadabra now. The advertising network is purely on a CPM model and is also a platform for self-service advertising. So there is no need to spend time out instantly get approval from the account or approved in very less time because they want their users to obtain the maximum revenue with them. If your blog traffic is low, and there is no need to worry Qadabra network is a good option as an advertising network. It only takes 15-20 seconds to register and you are ready to go to make money with your blog.

Qadabra kind of support bars, Banner Pops, Sliders, Rich Media. There are two payment options, i.e. Paypal and Payoneer. So good that the minimum payment is only $1 ($1 Paypal and Payoneer $20) and the timely payment of their publishers without delay. The frequency of payment is 45 days net income means that February is in your account before April 15th. I think this is also a good alternative that you can use for your blog.

Also Read: 10 Best Ways To Get People Addicted To Your Blog

• Minimum Payout: $1
• Payout Period: Net-45 Basis
• Payout Methods: Paypal, Payoneer, Bank Wire Transfer

What are some of the best google adsense alternatives, you can use to earn some money online. Note that there is never a good idea to have a single source. If know any other best google adsense alternatives, please share with us in the comments. If you can share with your friends via social networks with others.